Why this study?
METRO’s clear purpose is to support own businesses in every possible way. That is why METRO initiated the “OWN BUSINESS DAY”, a day dedicated to business owners and their accomplishments. To gain further insights into the experiences of business owners and how the public views independent businesses, METRO has commissioned the Own Business Study, a representative study encompassing 10,000 respondents across ten countries. 2019 marks the third year METRO has conducted the study.
What do the results show?
People value independent businesses and they want to ensure their livelihood. Independent businesses are important, because they shape our communities and allow us to live the life we want. To preserve the diversity they bring to our lives, we have to:
Listen to business owners’ daily struggles
Bring attention to own businesses and help them with what they are lacking: Awareness
Find solutions that address the widening skills gap