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"Interview with Gerd Becker, the former General Manager of METRO GROUP, about the expansion of METRO Cash & Carry in Asia."
As the General Manager of METRO GROUP, Gerd Becker began in 2003 to set up the Corporate Development Department for METRO Cash & Carry. Given his international experience, he was predestined for this job. In the mid-1980s, he headed METRO's purchasing company, Gemex, in Hong Kong. And, in 1994, he directed the process in which the company weighed the opportunities and risks of entering the Chinese market. The following interview explores two different phases of the company's expansion and China's pragmatic approach to dealing with companies.
What do you particularly respect about Chinese business partners?
Interview with Erwin Trinkl, Representative of METRO AG in Russia, about the market entry of METRO Cash & Carry in Russia.
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Interview with Jürgen J. Maas, the retired Chief Procurement and Merchandising Officer of METRO Cash & Carry International, about international purchasing.