When METRO AG acquired all of Makro's stores in Europe in 1998, de Raad joined the Management Board. As a board member, he not only oversaw the complete integration of Makro into the world of METRO, but also led the global business conducted by METRO Cash & Carry. Today, he is a member of the Supervisory Board of METRO AG.
Theo de Raad, former SHV manager, former Board Member of METRO AG, Member of the Supervisory Board of METRO GROUP
Mr de Raad, how did Makro and METRO become partners in the late 1960s?
One company working on its own can rarely conquer the global market. The partnership that SHV and METRO Cash & Carry agreed on in 1968 was a necessity for both of them to facilitate faster growth. But it took some time before SHV responded to a request by METRO to introduce an innovative cash & carry concept in the Netherlands.
Why? It sounds like a win-win situation for both parties...
The management had a certain wariness about this completely new business area. And this was understandable because SHV had been involved in the energy and transport business up to that point. But Frits Fentener van Vlissingen, a member of the family that owned the company, saw the potential and overrode the sceptics by saying: 'It's my money. Let's give it a go.' And then the business experiment began. With the opening of the first store in Amsterdam called Makro Cash & Carry that was a success story from the very beginning, the strategy of the entire SHV portfolio changed in 1968.