METRO Cash & Carry Romania opens new distribution center in Deva

Romania / Deva - November 12, 2008 – METRO Cash & Carry Romania continues its successful expansion process by opening the 24th wholesale store, in Deva. The new outlet has a sales floor of over 8700 sqm and offers 17,500 food and non-food products for professional customers.

„We identified a high potential for our cash & carry concept in Romania, therefore we are continuing the expansion of our network”, stated Francois Oliver – Managing Director BU METRO Cash & Carry Romania & Moldova. „The new store in Deva offers clear benefits for our professional customers such as a tailor-made assortment and excellent consultancy services. This way, METRO Cash & Carry Romania will help its customers to become more competitive and to increase their own sales.”

The expansion to other towns of the country, for instance to Deva, proves that METRO Cash & Carry has confidence in the local market and its professional customers. The vast economic potential of the Deva–Hunedoara–Simeria conurbation was a conclusive argument for the selection of the new location.

On a total sales floor of over 8,700 sqm, the new METRO Cash & Carry store in Deva offers its professional customers a range of 17,500 food and non-food products, together with highly professional services. Moreover, the outlet has 350 free parking places and modern trade equipment complying with the latest European layout and selling goods standards. On average a new METRO Cash & Carry store is an investment of about 20 million EURO. By its investment in Deva, METRO Cash & Carry creates 226 new jobs for the cities population. 

The METRO Cash & Carry Romania strategy for 2008 includes both, the continuation of the consolidation process by refurbishing three other distribution centers, and the relaunch of expansion by opening the METRO Cash & Carry store in Deva. 

METRO Cash & Carry is represented in 29 countries with more than 600 self-service wholesale stores. With more than 100,000 employees worldwide, the company achieved sales of € 31.7 billion in 2007. METRO Cash & Carry is a sales division of the METRO Group, one of the largest and most important international retailing companies. In 2007, the Group reached sales of around € 64 billion. The company has a headcount of some 290,000 employees and operates over 2,100 outlets in 32 countries. The Group’s performance is based on the strength of its sales divisions which operate independently in their respective market segment: Metro/Makro Cash & Carry – the international leader in self-service wholesale, Real hypermarkets, Media Markt and Saturn – European market leader in consumer electronics retailing, and Galeria Kaufhof department stores.

More information at: www.metrogroup.de.

METRO Cash & Carry Romania is part of METRO Cash & Carry International.

METRO Cash & Carry was officially launched in Romania in October 1996, with the opening of the first distribution center in Bucharest. Today, the store network includes 24 distribution centers through today opening: in Bucharest - 4 centers (Militari, Voluntari, Berceni and Baneasa), in Brasov, Constanta and Timisoara 2 centers each, and one center in each of the following towns: Cluj, Bacau, Iasi, Craiova, Baia Mare, Galati, Ploiesti, Oradea, Sibiu, Suceava, Pitesti, Tg. Mures, Arad and Deva. METRO Cash & Carry Romania is actively involved in the implementation and development of the same sales concept on the market in the Republic of Moldova, it currently operates 3 centers, 2 of which being located in Chisinau, and the third one in the town of Balti. More information www.metro.ro.

Contact:
Adina Timplaru
Corporate Communication Manager
METRO Cash & Carry Romania & Moldova
Communication and Public Relations Department
Pipera – Tunari Road, no. 1/VI, Twin Towers,
Barba Center, Building 1, Voluntari, Romania
Phone (+40 (31) 423 4140;Fax +40 (31) 423 4149
E-mail: adina.timplaru@metro.ro, pr@metro.ro