A broad range of products at competitive prices

Customers can always expect to find a comprehensive product range at METRO Cash & Carry stores. Depending on size and type, the outlets offer as many as 20,000 different food products and up to 30,000 nonfood products. METRO Cash & Carry maintains a large stock of all products in its range, in a selection of formats, all at competitive wholesale prices and in excellent quality. In addition, restaurants, hotels, caterers and food retailers profit from a large range of fresh goods.

Specific store architectures to meet professional standards

METRO Cash & Carry operates in various countries with three store formats: Classic, Junior and ECO. The sales area of a Classic wholesale outlet is 10,000 to 16,000 square meters. This format is mainly used in Western European countries. In Eastern Europe and Asia, smaller Classic stores so called Junior stores of 7,000 to 9,000 are generally built.

ECO stores – for example, in France and Italy – have sales areas of 2,500 to 4,000 square meters. While the Classic outlets offer a comprehensive range of up to 50,000 food and nonfood products, ECO stores are concentrated on food, especially perishables. With ranges comprising 90 percent food products, ECO stores are mainly geared toward hotel and catering industry customers requiring large amounts of fresh, high-quality food on a daily basis.

Adapting to meet local needs

A special characteristic of the METRO Cash & Carry sales concept is that the product range of each store is tailored to the requirements of the local target group. The goods that stock the shelves and refrigeration units are carefully selected according to the consumer behavior and demands of the respective region. On the English Channel, the Moskva or the Yellow Sea, METRO Cash & Carry outlets all have something in common: approximately 90 percent of their merchandise is purchased from local producers and suppliers within their countries.

 The METRO Cash & Carry policy of local procurement supports the regional economies – for example, by generating new business for manufacturers and farmers. The company also helps producers and suppliers in developing modern cultivation, processing and distribution methods. In addition, the stores address special needs with a wide selection of international products, such as the Turkish foods offered in Germany.

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