Success story
1964 - The first METRO self-serve wholesale outlet opens in the city of Mülheim in the Ruhr area. Even the first store carries a considerably wider product range than conventional wholesalers.
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Business principle
The sales concept of METRO Cash & Carry is not only successful in Germany. Internationalization is a core element of the METRO Cash & Carry strategy.
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Business year 2007
The success of METRO Cash & Carry in its market is reflected not only in its millions of satisfied customers, but also in the figures.
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