Brand mix with a promising future

The concept of combining well-known brands (so-called A brands) with high-quality private labels is one of the cornerstones of the METRO Cash & Carry brand strategy. The company plans to significantly increase the proportions of both A brands and private labels in its product range in the future. B and C brands, along with no-name products, round off the selection of merchandise.

In both food and nonfood, high-quality private labels complement the product range. This enables METRO Cash & Carry to offer its customers a selection of merchandise with an outstanding price-benefit ratio. The company is continuously expanding its private label ranges, in order to keep fulfilling customer needs on a long-term basis.

This approach enables METRO Cash & Carry to meet the needs of customers with a high level of brand awareness, on the one hand. On the other hand, the private labels help set the A brands apart – in terms of price, quality and design. The two brand types complement each other and strengthen the company’s position as a leading international self-service wholesaler.